NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss

Free read ☆ E-book, or Kindle E-pub · Michael Moss

Free read ☆ E-book, or Kindle E-pub · Michael Moss Michael Moss · 9 Review Review Salt Sugar Fat How the Food Giants Hooked Us Every year the average American eats 33 pounds of cheese and 70 pounds of sugar They ingest 8500 milligrams of salt a day double the recommended amount almost none of which comes from salt shakers It comes from processed food an industry that hauls in 1 trillion in annual sales In Salt Sugar Fat Pulitzer Prize winning investigative reporter Michael Moss shows how this happened Featuring examples from some of the Probably like most of you I thought Michael Moss s Salt Sugar Fat would be about how these ingredients are not good for us how to eliminate them from our diets and perhaps a few recipes to get us started I was wrong This book is far fascinating than that It s a well written in depth look at the food industry and how the products we all know came into being and developed over the years It names companies like Kellogg s Kraft Campbell s and the soft drink giants that produce Coke Pepsi and even Dr Pepper as well as otherDid you know that the amount of sugar and cheese that we each eat today has tripled since 1970 No wonder there is an obesity epidemic today I was very interested in the story of how the US Government was responsible for the increase in cheese production how the excess was stored and how it finally made it s way into a lot of everyday foods as time went by There are stories about the science behind product development and how advertising and product placement get our attention and get us to buy One thing became very clear and that is that processed foods could not exist without salt sugar or fat Even some of the people who used to work for these companies now know that in order to avoid these substances they also have to avoid the very foods those companies produce While I do a lot of my own baking and seldom buy convenience foods I m starting to think the cans and boxes that are currently in my house may be greatly reduced in the future I will likely make of my own soups and salad dressings and maybe even bread in the futureI think this is an important piece of literature that will withstand the test of time and will likely be a great reference book about the food industry for many years to come It s a thick book over 400 pages but not difficult reading It will be available for purchase March 12 2013 Look for it when the time comes I think everyone should read it

Review Salt Sugar Fat How the Food Giants Hooked UsSalt Sugar Fat How the Food Giants Hooked Us

Free read ☆ E-book, or Kindle E-pub · Michael Moss Michael Moss · 9 Review Review Salt Sugar Fat How the Food Giants Hooked Us Most recognizable and profitable companies and brands of the last half century including Kraft Coca Cola Lunchables Kellogg Nestlé Oreos Cargill Capri Sun and many Moss’s explosive empowering narrative is grounded in meticulous often eye opening research He goes inside the labs where food scientists use cutting edge technology to calculate the bliss point of sugary beverages or enhance the mouth feel of fat Once you read this book a trip to the grocery store will never be the same You will watch your fellow shoppers walk around the store an pick up items like mindless creatures like your the only one who knows whats really going on kind of like in the film They LiveThe section on fat is mostly about Phillip Morris s acuisition and then spin off Kraft Foods As the author talks about the various executives marketers and product developers I can t help but think of the characters in Mad Men since some of the events take place at the same timeIt also tells the story of Kellogs Post Oscar Mayer and Lunchables General MIlls General Foods Kraft the dairy and meat industries coziness with read heavily lobbied the USDA and their tax payer funded scheme to make is all drink milk Got Milk and meat Beef Its Whats for Dinner through programs called checkoffsFour cheese Sounds good right No just a way to make you eat cheese Diet Coke That s kind of like a filtered cigarette it s healthyer so indulgeMain pointsMost processed foods bread cheese cereal snacks candy tastes terrible without saltWhen a food is labeled as having less sugar it might have salt andor fatWhen a food is labeled as having less fat it might have salt andor sugarWhen a food is labeled as having less salt it might have fat andor sugarWhen a food is labeled as having a large number of vitamins added it is to compensate for the fact that it has large amounts of sugar andor salt andor fatIf you switch to low salt or low sodium versions of a food your sensitivity for salt will go down You might notice it the first few times you eat it but eventually it will taste like it has the same amount of salt Processed food is loaded with salt since it helps extend foods shelf life so the industry has an intrest in keeping your tolerance hight which is bad for you Real fruit juice or natural fruit juice and no added sugar claim on drinks is a trick The juice has had all of the fiber filtered from it so it is all sugar The fiber is what makes fruit healthy so the benefit is lost It is not too different from extracting high fructose corn syrup from corn and then claiming real corn juice Diet versions of bad food are healthier in the way that filtered cigarettes are healthier Of course neither one is healthy You re tricked into picking the lesser of two evilsThe tobacco company Philip Morris purchased Oscar Mayer who used their cigarette like marketing tactics to get kids to think Lunchables were cool The daughter of the inventor Lunchables did not let her kids eat it The inventor of Lunchables has regretsKraft created a council that tried to make their foods healthier It included at least three people industry insiders that truly wanted to help reduce sugar salt and fat They succeeded but once shareholders started to complain about the stock s performance the companies to the dismay of the three health conscious council members reversed course and expanded into new geographical territoriesA conclusion I came to that was not covered by the book after reading the bookFood that never contained gluten and that you would not think of as containing gluten will be labeled as gluten free possibly to counter the perception of its large uantity of sugar salt or fat My Own Worst Enemy profitable companies and brands of the last half century including Kraft Coca Cola Lunchables Kellogg Nestlé Oreos Cargill Capri Sun and many Moss’s explosive empowering narrative is grounded in meticulous often eye opening research He goes inside the labs where food scientists use cutting edge technology to calculate the bliss Shtetl The Life and Death of a Small Town and the World of Polish Jews point of sugary beverages or enhance the mouth feel of fat Once you read this book a trip to the grocery store will never be the same You will watch your fellow shoppers walk around the store an Siete prioridades de la vida pick up items like mindless creatures like your the only one who knows whats really going on kind of like in the film They LiveThe section on fat is mostly about Phillip Morris s acuisition and then spin off Kraft Foods As the author talks about the various executives marketers and Planets Stars and Orbs The Medieval Cosmos 1200 1687 product developers I can t help but think of the characters in Mad Men since some of the events take Little Raindrop place at the same timeIt also tells the story of Kellogs Post Oscar Mayer and Lunchables General MIlls General Foods Kraft the dairy and meat industries coziness with read heavily lobbied the USDA and their tax More Latin Readings payer funded scheme to make is all drink milk Got Milk and meat Beef Its Whats for Dinner through Learning AV Foundation programs called checkoffsFour cheese Sounds good right No just a way to make you eat cheese Diet Coke That s kind of like a filtered cigarette it s healthyer so indulgeMain The Invisible College What a Group of Scientists Has Discovered About UFO Influences on the Human Race pointsMost Transforming Church Bringing Out the Good to Get to Great Blank processed foods bread cheese cereal snacks candy tastes terrible without saltWhen a food is labeled as having less sugar it might have salt andor fatWhen a food is labeled as having less fat it might have salt andor sugarWhen a food is labeled as having less salt it might have fat andor sugarWhen a food is labeled as having a large number of vitamins added it is to compensate for the fact that it has large amounts of sugar andor salt andor fatIf you switch to low salt or low sodium versions of a food your sensitivity for salt will go down You might notice it the first few times you eat it but eventually it will taste like it has the same amount of salt Processed food is loaded with salt since it helps extend foods shelf life so the industry has an intrest in keeping your tolerance hight which is bad for you Real fruit juice or natural fruit juice and no added sugar claim on drinks is a trick The juice has had all of the fiber filtered from it so it is all sugar The fiber is what makes fruit healthy so the benefit is lost It is not too different from extracting high fructose corn syrup from corn and then claiming real corn juice Diet versions of bad food are healthier in the way that filtered cigarettes are healthier Of course neither one is healthy You re tricked into Sembilan Mata Hati picking the lesser of two evilsThe tobacco company Philip Morris Dr Hook and Me purchased Oscar Mayer who used their cigarette like marketing tactics to get kids to think Lunchables were cool The daughter of the inventor Lunchables did not let her kids eat it The inventor of Lunchables has regretsKraft created a council that tried to make their foods healthier It included at least three Scars Run Deep people industry insiders that truly wanted to help reduce sugar salt and fat They succeeded but once shareholders started to complain about the stock s Parnassus on Wheels performance the companies to the dismay of the three health conscious council members reversed course and expanded into new geographical territoriesA conclusion I came to that was not covered by the book after reading the bookFood that never contained gluten and that you would not think of as containing gluten will be labeled as gluten free Rebel in the Soul An Ancient Egyptian Dialogue Between a Man and His Destiny possibly to counter the When I Woke Up I Was a Hippopotamus perception of its large uantity of sugar salt or fat

Free read ☆ E-book, or Kindle E-pub · Michael Moss

Free read ☆ E-book, or Kindle E-pub · Michael Moss Michael Moss · 9 Review Review Salt Sugar Fat How the Food Giants Hooked Us By manipulating its chemical structure He unearths marketing techniues taken straight from tobacco company playbooks to redirect concerns about the health risks of products He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality Simply put the industry itself would cease to exist without salt sugar and fat Where I got the book my local libraryFood is weird At least it is nowadays Humans like variety variety in food makes them eat Put science and industry at the service of variety and you getBe still my British heartThere are tens of thousands of different products in the average grocery store One thing I learned from this fascinating book is that a successful strategy to increase sales is by line extensions where for example you take a bestselling product like Oreos and come up with variations on the theme until you reach thisand then you realize you ve been keeping your researchers up at night for too longAnd because the food industry is big business and big business has shareholders to keep happy the food industry wants you to eat its food Lots of itGREED IS GOODYes my friend Wall Street wants you to be a greedy pig It WANTS you to eat the whole bag of chips because dagnammit you re supporting the economy It is the American Way to crave a FourthMeal A Giant Gulp is a patriotic gestureBut the trouble isThere s a price to pay Obesity and its first cousins heart attack and diabetes are roaring along at record levels And the food industry knows it But the food industry is first and foremost an industry responsible to its shareholders As Michael Moss says It is simply not in the nature of these companies to care about the consumer in an empathetic waySalt sugar and fat are the food industry s weapons in the war to sell food gain bigger market shares and keep the Wall Street analysts happy Moss goes into the science behind why the processed food you eat the you WANT to eat these foods are painstakingly engineered to be well as addictive as possible The addiction factor is supported by marketing campaigns that literally make your mouth water and by careful product placement overseen by regular visits from food company employeesYep the checkout lane That insidious piece of marketing we all accept as normalChances are that if you ve picked up this book you re already converted to the idea that processed food is bad for you As I am after years of weight gain and other symptoms blooming in middle age into terrible and socially awkward gastric attacks and asthma attacks as my body tries to expel that xanthan gum that snuck into my soup or the polysorbate 80 in the cream The last few years have been one long lesson about what I can and can t eat label reading and an increasing adoption of the clean eating ethosBut enough about me What will you find inside this book Well for one thing absorbing entertainment and thought provoking findings such as the very telling fact that the top executives in the food industry go out of their way to avoid eating the very foods they foist on the unsuspecting public in America but increasingly all over the world BECAUSE THEY RE UNHEALTHY Moss doesn t hesitate to name names in fact one of the most fascinating aspects of Salt Sugar Fat for me is the way he engages with the personalities behind the products He reminds us that the food industry isn t faceless these are people who earn a living persuading us to eat Not all of them There are renegades and prophets of doom those who remind their companies of the moment when forty or so states rose up against the cigarette industry on behalf of their health care systems Obesity costs money what the food companies gain the economy as a whole suffers because of rising health insurance costs and sick employeesThere is a lawsuit waiting to happen or as Moss speculates the solution may come in the form of government regulation And he concludes with an appeal to the consumer They may have salt sugar and fat on their side but we ultimately have the power to make choices After all we decide what to buy We decide how much to eatExcept that healthy food is an industry all its own Open up any magazine aimed at consumers who are trying to eat right and you ll find it full of ads for products made by the selfsame companies that bring you the 32oz soda and the candy bar Every time there s an eating trend the industry jumps all over it and produces a solution that s not a solution Low fat products that have sugar and salt to make them taste better without the fat Low sugar products that have fat and salt than the regular version Oh I could go on There are so many goodies to feast on in this book that I could talk about it all day Moss s journalistic style while not always as fluent as I d like is that of the educated man on the street and he appeals to a fairly well informed audience in his use of facts and figures and his incorporation of science If you re starting to wake up to the power of food in your life and want to gain a better understanding of the role of the food industry in our global economy and everyday existence you could do worse than to read this book


10 thoughts on “NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss

  1. says: Review Salt Sugar Fat How the Food Giants Hooked Us NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss

    NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Michael Moss · 9 Review Review Salt Sugar Fat How the Food Giants Hooked Us I can honestly say I am one of the first people on the planet to have eaten a Chicken Mc Nugget This is my dad a few years backHe is a mechanical engineer and a total genius Before I was born my dad had to find a

  2. says: NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss

    NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Probably like most of you I thought Michael Moss's Salt Sugar Fat would be about how these ingredients are not good for us how to eliminate them from our diets and perhaps a few recipes to get us started I was wrong This book is far fascinating than that It's a well written in depth look at the food industry and how the products we all kno

  3. says: Review Salt Sugar Fat How the Food Giants Hooked Us Free read ☆ E-book, or Kindle E-pub · Michael Moss Michael Moss · 9 Review

    Free read ☆ E-book, or Kindle E-pub · Michael Moss NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Michael Moss · 9 Review I've read a number of books on food and the food industry What to Eat In Defense of Food An Eater's Manifesto; this is one of my favorites Rather than vilifying the food industry en masse the author takes the time to understand the point of view of industry insiders especially the scientists that craft our processed food These people do not come across as evil or uncaring but just highly motivated to do their jobs well for reasons of per

  4. says: Michael Moss · 9 Review Free read ☆ E-book, or Kindle E-pub · Michael Moss Review Salt Sugar Fat How the Food Giants Hooked Us

    NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Review Salt Sugar Fat How the Food Giants Hooked Us This book has me torn It does have a lot of in depth research and it makes a lot of interesting points But it demonizes some businesses and foods that I don't necessarily feel deserve it I love food and I know some of it is bad for m

  5. says: NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Free read ☆ E-book, or Kindle E-pub · Michael Moss Review Salt Sugar Fat How the Food Giants Hooked Us

    NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Cynical people it's worse than you can even imagine Privacy infringements systematic exploitation of children and African Americans government corruption and a willful disregard of consumers' health Moss's three and a half years of

  6. says: Michael Moss · 9 Review Free read ☆ E-book, or Kindle E-pub · Michael Moss Review Salt Sugar Fat How the Food Giants Hooked Us

    Free read ☆ E-book, or Kindle E-pub · Michael Moss Michael Moss · 9 Review Review Salt Sugar Fat How the Food Giants Hooked Us Once you read this book a trip to the grocery store will never be the same You will watch your fellow shoppers walk around the store an pick up items like mindless creatures; like your the only one who knows whats really going on kind of like in the film They LiveThe section on fat is mostly about Phillip Morris's acuisition and then spin

  7. says: Michael Moss · 9 Review Free read ☆ E-book, or Kindle E-pub · Michael Moss Review Salt Sugar Fat How the Food Giants Hooked Us

    NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Free read ☆ E-book, or Kindle E-pub · Michael Moss Review Salt Sugar Fat How the Food Giants Hooked Us Several years ago I developed a candida infection; my doctor urged me to give up all sugar products for at least three monthsEasier said than done It didn’t take me long to realize that nearly everything in the grocery aisles contained sugar And now I know whyMichael Moss a Pulitzer Prize winning investigative reporter has written a brilliant book that doesn’t scold lecture or patronize Rather it reveals the reaso

  8. says: NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Michael Moss · 9 Review Free read ☆ E-book, or Kindle E-pub · Michael Moss

    NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Review Salt Sugar Fat How the Food Giants Hooked Us A fascinating in depth and well researched look at the processed food industry I recommend this for anyone who buys food at a grocery or convenience store aka everyone I read this book hoping to learn about process

  9. says: Review Salt Sugar Fat How the Food Giants Hooked Us NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss

    Michael Moss · 9 Review Free read ☆ E-book, or Kindle E-pub · Michael Moss NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Where I got the book my local libraryFood is weird At least it is nowadays Humans like variety; variety in food makes them eat Put science and industry at the service of variety and you getBe still my British heartThere are tens of thousands of different products in the average grocery store One thing I learned from this fascinating book is that a successful strategy to increase sales is by line extensions where for exa

  10. says: Review Salt Sugar Fat How the Food Giants Hooked Us NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Michael Moss · 9 Review

    NEW Salt Sugar Fat How the Food Giants Hooked Us Æ Michael Moss Free read ☆ E-book, or Kindle E-pub · Michael Moss Michael Moss · 9 Review “We rarely get in the situation where our body and brain are depleted of nutrients and are actually in need of replenishment Rather he discovered we are driven to eat by other forces in our lives Some of these a

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  • Hardcover
  • 480
  • Salt Sugar Fat How the Food Giants Hooked Us
  • Michael Moss
  • English
  • 06 June 2019
  • 9781400069804